The Idea Color Permanent Hair Color is the perfect choice for professionals and consumers looking for incredible results. With its advanced formula, this hair color provides vibrant colors and maximum shine to the hair, ensuring a stunning appearance.
With its high-fixation reflective dye technology and high-tech green active ingredients, the Idea Color line envelops, penetrates and fixes itself in the hair to create long-lasting colors that are resistant to fading. In addition, its unique mechanism of action combines the power of Iriscell Technology with ingredients such as 18MEA, which replenishes the lipids of the intercellular cement, revealing intense shine and movement to the hair.
For an even more impressive result, this hair color also has Murumuru butter in its composition, highly nourishing, providing extreme softness and maximum discipline to the hair. In addition, it is a dermatologically tested product to ensure maximum safety during use.
If you are looking for a professional permanent hair color that completely covers gray hair and yields more (mix 1/1:5), then the Idea Color line by Cadiveu is exactly what you need! Ensure amazing results for your clients with this reliable and innovative option in the world of hair coloring.
What it does
Cadiveu Professional Idea Color coloring with IRISCELL technology guarantees supreme durability, cool colors and resistance to fading. Brilliance and stunning contrast. Covers up to 100% of gray hair strands, coloring even the most resistant hair. It has a low concentration of ammonia and offers absolute nutrition with high hair fiber treatment power.
Technical Data
Aqua (Water), Cetearyl Alcohol, Oleyl Alcohol, Lauramine Oxide, Ceteareth-20, Behentrimonium Chloride, Ammonium Hydroxide, Amodimethicone, Glyceryl Stearate, Pentasodium Pentetate, Ammonium Lauryl Sulfate, Stearalkonium Chloride, Parfum, Benzyl Benzoate, Coumarin, d-Limonene, Propylene Glycol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Sulfite, Sodium Erythorbate, Astrocaryum Murumuru Seed Butter, Behentrimonium Methosulfate, Cetyl Alcohol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate.
Assets and Technology
IRISCELL
Murumuru Butter: Highly nutritious, it provides maximum softness and discipline to the hair.
18MEA: Restores the lipids of the intercellular cement, restoring the integrity of the hair fiber to reveal shine and movement to the hair.
How to Use
Attention: It is mandatory to perform the touch test and strand test 48 hours before each use of the product.
1. PREPARATION: Wear
suitable disposable gloves. Do not use metal objects such as combs or bowls. In a non-metallic container, mix the shades with the hydrogen peroxide as described in Table 1. NOTE: The choice of Oxidant should be made based on the purpose of using the coloring, as described in Table 2.
2. APPLICATION: Mix until you obtain a homogeneous cream. Apply with a brush to dry, unwashed hair. Apply immediately after mixing. In case of first application of color or lightening of natural hair, start applying to the lengths and ends and then apply to the roots.
3. RINSE: After the waiting time (see Table 2), rinse with warm water until the product is completely removed. Wash your hair normally with Cadiveu Professional Shampoo and Conditioner. IMPORTANT! Coloring can
darken hair as many shades as desired and super lighteners can lighten natural hair by up to 4 shades, but coloring does not lighten other colors.
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